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PowerLinks Media : ウィキペディア英語版
PowerLinks Media

PowerLinks Media is an advertising technology platform that consolidates the management of content recommendation and discovery and the delivery of In-Content and Native advertising. PowerLinks’ technology uses 1st and 3rd party data to deliver personalized and targeted content and advertising to digital audiences. The company was established in Manchester, England in 2011, with additional offices in London and New York.
Its clients include agencies, marketers (Universal McCann, GroupM etc.) and publishers who serve customers like Microsoft, Hewlett-Packard, IBM and EE among others.
== Background and Founders ==

PowerLinks was founded in September 2011 by Kevin Flood and Mike Harty.〔http://www.mediaweek.co.uk/news/1159823/〕〔http://www.techentrepreneursweek.com/industry-advisors/〕 Flood and Harty first established the social shopping and product discovery website Shopow 〔http://www.ft.com/cms/s/0/b9d96abe-aed5-11e0-9310-00144feabdc0.html〕 shortly after graduating from University and progressed to co-found PowerLinks.〔http://business.leeds.ac.uk/news-events/item/articles/2013/February/young-gifted-and-rolling-in-it-business-school-graduates-mike-harty-and-kevin-flood-feature/〕
David Bell (Chairman Emeritus, Interpublic Group of Companies; independent director of Warnaco Group, Primedia, the Freedom Group and Lighting Science Group), Michael Bungey (Previous CEO of Cordiant Communications Group), and Nelson “Skip” Riddle (CEO, Riddle International) act as the Board of Advisors to PowerLinks Media.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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